Wayfinding: Branded Environments

WAYFINDING - Branded Environments

“The only way forward, if we are going to improve the quality of the environment, is to get everybody involved.”
–Richard Rogers

Imagine entering and walking through someone’s brand, experiencing the paint colors, the furniture, the shapes, the finishes, the signage, the graphics, the art and the wayfinding. Each of those elements possessing a piece of the brand’s DNA, presented in such a way that it is tangible to the audience.

The brand for the company isn’t just a logo. The logo can be experienced through space planning, furniture selection, fixtures, custom signage, digital displays, interactive touch screen displays, media walls, directional maps of the facility, and vivacious, evocative graphics. The goal is to create a space that will leave a lasting impression. The spaces must express the brand three dimensionally in such a way that it engages the senses and emotions of the audience, so they can truly feel connected to the company.

BMW photo courtesy of http://www.bmwbrandstore.be/be-en/
LSU Locker Room photo courtesy of http://experience49.com/

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