The Woman’s Hospital Physician Office Building (POB) is a wayfinding project developed between ASI and CDI Solutions. Located on the main campus, the POB connects to the main hospital and includes 249,000 square feet of medical office space. The building is home to doctor’s offices, outpatient labs, pre-surgery center, Woman’s outpatient clinics and various retail. Our team was directed to provide full wayfinding, but design a sign family that was distinctive to the POB. Due to the ever changing services of the POB, the wayfinding needed to be flexible. The use of digital signage and paper inserts made wayfinding updates easy and cost effective. The exterior signage of the POB was designed to coordinate with the main campus exterior signs allowing the egress of users to be seamless throughout the large campus.